Kissaki Omakase
Project background
Traditionally innovative
Category
Branding, Web
Kissaki Omakase is a series of restaurants launched throughout some of New York City’s trendiest and upscale neighborhoods. It leans heavily on the traditional “Omakase” phrase which means “I’ll leave it up to you” in Japanese. Customers put 100% trust in these high-end sushi restaurants led by cutting edge and highly innovative chefs – this was the initial inspiration launching point for the brand.
The brand
From the deep
Once we understood the pitfalls, we dove deeper into the user’s journey across sites and products to better understand their needs.
How we did it
- Brand framework development
- Visual brand guidelines
- Concepting & prototyping
- Retail environmental design
- Vendor & manufacturer management
- Building a launch strategy
The website
From sushi to pixels
Kissaki’s website needed to serve as the main platform to show off their unique culinary offerings. Its design is straightforward and minimalist in nature – allowing the chefs and their creations to take center stage.
How we did it
- Brainstorming & mood boarding sessions
- Sketching & wireframing
- Prototyping (interactive/static)
- Ecommerce integration
- Design specification documents
- Usability testing & validation
The homepage
It's all in the details
Features
- Reservations system integration
- eCommerce integration
- Photo, news galleries
- Social channels hub
