Quidsi – The “Goodest” Kid
Project background
Idea.
Create a way to drive awareness and traffic for each site (YoYo.com, Bookworm.com and AfterSchool.com) individually during the critical Holiday shopping period.
Approach.
Design and build a Facebook enabled contest app that allowed users to enter via posting a video.
Brand
Quidsi
Role
Design Director
Year
2014
Category
Motion, Social, Web
Contest announcement
Email announcement
Results.
Engagement
The contest generated over 7 Million impressions.
Coverage
Garnered 4 Today show placements and increased user engagement on Facebook and Twitter.
